Logo Design

This logo was created for Engineering East – Strategic Recruiting Center (SRC), an internal team within Actalent focused on recruiting top engineering talent across the eastern U.S. The design needed to reflect the team’s technical focus, align with Actalent’s brand, and stand out as a distinct internal identity.

The final logo combines clean Helvetica typography with a simplified U.S. map highlighting the East Coast. This approach balances clarity, professionalism, and geographic relevance, while ensuring flexibility across internal documents, presentations, apparel, and event materials.

Client
Engineering East - SRC

Year
2025

Helvetica was chosen for its modernity, clarity, and professionalism, reinforcing a structured, forward-thinking identity suited to engineering and recruitment.

The U.S. map highlights the team’s East Coast focus while reinforcing its national scope and organizational role.

A modern, corporate, and functional style lends to it’s internal professional use.

Logo Design

Helvetica was chosen for its modernity, clarity, and professionalism, reinforcing a structured, forward-thinking identity suited to engineering and recruitment.

The U.S. map highlights the team’s East Coast focus while reinforcing its national scope and organizational role.

A modern, corporate, and functional style lends to it’s internal professional use.

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