Brand Redesign
Tasked with reimagining an existing brand for a new target audience, we selected Frontier Airlines and repositioned it to appeal to a more luxurious clientele — transforming into ‘Frontier,’ a private jet chartering agency.
By redesigning the logo, aircraft livery, mission, and color palette, we elevated Frontier into a premium brand focused on delivering exceptional service to high-end travelers.
Client
Frontier Airlines
Year
2023
Logo
The updated logo features a sleek, modern design with a refined ‘F’ that subtly references aircraft, reinforcing the brand’s connection to aviation.
Website
I designed the website with user-friendly navigation and a seamless interface for booking tickets, checking bags, checking in, and accessing additional services.
Tickets
Each ticket is designed to heighten the client’s experience and provide a sleek and modern feeling consistent with the rest of Frontier’s new branding.
Plane Designs
Clients can choose between light jets and long-distance jets, with each tier offering a unique livery design to reflect the level of service.
The custom typeface combines sleek, modern lines with refined detailing to evoke a professional and luxurious aesthetic.
Incorporating a plan silhouette within the ‘F’ creates a direct visual link to the aviation industry, grounding the logo in context.
The refreshed logo and brand identity convey a more luxurious, exclusive feel, with a clean and sophisticated aesthetic.
