Logo Design

This logo was created for Consolidated Publishing Company Inc. (CPC), a publishing company based in Alabama that oversees The Anniston Star, The Daily Home, and The St. Clair Times. The design needed to honor the company’s deep roots in the newspaper industry while presenting a modern, cohesive identity that could unify its publications under one recognizable mark. The goal was to balance tradition and contemporary design, creating a logo that resonates with both longtime readers and new audiences.

The final logo combines Fraunces SemiBold with a subtle mark of pages turning, visually connecting the brand to the newspaper and publication industry. This approach references classic typefaces traditionally used in newspapers, lending credibility and heritage, while the modern twist keeps the design fresh and relevant. The logo is versatile across print, digital, and promotional materials, offering a strong visual identity that reflects CPC’s commitment to quality journalism and publishing excellence.